Wine Lists | Wines by the glass

I recently went to a nice restaurant that is part of a larger chain.  I went to the bar area and ask for wines by the glass list.  Once I received that, it had a dead bug on the inside of the menu, despite the bartender opening the menu in front of me.  Maybe I really looked that hungry...
Anyways - I was in the mood for a glass of red wine, and given that the restaurant was a steakhouse, I assumed a great selection of reds by the glass.  Wrong! My excitment of having a nice glass of wine were quicky diminishing as the selection was mediocre at best.  My choices for a good glass of wine were limited to either a glass of Mura Reserve from Spain for $15 or spend $26 on a glass of Silver Oak,
Alexander Valley.
The rest of the list was layered with way overpriced grocery store wines at 14-16 per glass!
WOW! - I thought to myself.  I certainly don't mind spending my $14-16 for a good glass of wine, but not for a grocery store, middle shelf, kind of wine.
I fully understand and support the idea of a corporate wine list.  After all, we are all in the business to make money.  But when the selections are purely only about money and no thought is spend to have a decent diversity of different wines, at different price points, you are killing the opportunity to sell the second glass or maybe even the first!  Having 15-20 wines by the glass where 80% of them are out of the grocery store shelf, but for 13-16 per glass, meaning 60 dollars per bottle?  That is crazy.
It certainly seems to work somewhat for them, as the bar was busy anyways, and I am sure lots of people don't know any better or simply don't care.  However, there were plenty of guests drinking mixed cocktails or beer instead of a glass of wine, which might be, what they prefer anyways.
For my sake, I personally won't sit a the bar and order a glass of wine again, and nor should you.


  1. After all, it was a chain restaurant. You work for them...

    1. Thank you for reading my blog, however I certainly don't work for a chain restaurant, and with that, I don't work for them.

  2. Chains do not have to be this way. But their wine choices for their programs are determined by corporate buyers who only work of incentives, lick backs and deals. Many dont even taste the wines that are chosen. And these programs will stay this way until the guests push back and tell them they won't support them if they continue this practice.